Managing intellectual property beyond legal frameworks
Effective management of intellectual property goes beyond legal protection rights. It also must consider how to commercialize IP and sustain advantages over other innovators. This course offers a wide approach to creativity and innovation and how its protection through intellectual property management could develop a sustainable competitive advantage. Being the first is not enough anymore, an innovator must actively look at differentiating value for consumers. IP constitutes a legal barrier for competitors but also physiological barriers. Researchers will learn how to protect their innovation and creativity process, in order to get the exclusive right to show a unique position.
About the Facilitator
Dr. Eva Toledo is the strategic marketing professor at the Economics School of the University of Alicante, a Spanish official patent and trademark attorney, magister lvcentinvs in intellectual property (Alicante) and specialist in intangible assets analysis and management. Eva is also Partner and Agency Manager in Strategy & Protection Area at PADIMA, a firm that specializes in the strategy, protection, and defence of the creativity and innovation results. In the field of research, her latest research collaborations have been in the study “The Triangle of Business Success: Innovation, Trademark and Exportations” (2016) and in the study “The Impact of Trademarks in the Spanish Economy and Society” (2012), commissioned by ANDEMA and the OEPM to the University of Alicante.
SciLink Foundation is looking forward to your attendance. We keep our classes to a limited size to maximise your learning potential. However, we also recognise that outside factors can affect your ability to participate in our courses.
To cancel your booking, our cancellation policy is outlined as follows:
To cancel your booking, please contact our office via email at [email protected]. SciLink Foundation reserves the right to cancel courses based on minimum attendance requirements, or other unforeseen reasons (e.g. sickness of the instructor). In the unlikely event that we need to cancel an event, we will make every effort to support participants with information prior to the course commencement. Participants will have the choice between credit towards the next available course, or a full refund minus booking fees. SciLink Foundation accepts no liability for costs incurred, including but not limited to, accommodation expenses, travel expenses and travel insurances.
Start time: 09:00 CET
End time: 17:00 CET
Venue: Online - Zoom
Email: [email protected]